School of Marketing

Marketing is the core of every brand as brands are constantly trying new ways to make their products household names as ROI is expected to occur, including increased sales. This entails Sales Training, Digital Marketing and Marketing Strategy.

sales-traiing

Defining the Sales Process: Type of Sales, Common Sales Approaches, Glossary of Common Terms
Handling Objections: Common types of Objections, Basic Strategies, Advanced Strategies
Getting Prepared to make the Call: Identifying your Contact Person, Performing a Needs Analysis, Creating Potential Solutions
Closing the Sale: Understanding when it's Time to Close, Powerful Closing Techniques, Things to Remember
Creative Openings: A Basic Opening for Warm Calls, Warming up Cold Calls, Using the Referral
Following Up: Thank-you Notes, Resolving Customer Service Issues, Staying in Touch
Active Listening: The importance of active listening, Minimal Encouragers, Restating and Paraphrasing to gain commitment
Setting Goals: The Importance of Sales Goals, Setting SMART Goals
Delivering Presentations that SELL: Features and Benefits matched to Customer Need, Outlining your Unique Selling Proposition,
The Burning Question that every Customer wants Answered
Managing your Data: Choosing a System that Works for you, Using Computerized Systems, Using Manual Systems
Managing the Sale: Sales psychology 101, Leading representational bias, Tie-Downs Tag-Ons
Manage your pipeline: What is a sales pipeline, The stages from prospect to customer, How to determine your prospects

The Digital Marketing Landscape, Understanding the Digital Customer, Data and Database Applications,  Planning and Integrating Digital Campaigns, Principles of Website Design- Customer Experience and Usability, Planning and Managing Website Development, Search Engine Marketing, Email Marketing, Display Advertising, Online PR and Social Media, Affiliate Marketing, Producing Great Digital Creative,  Mobile Marketing, Regulation, Permission and Codes of Practice, Controlling and Optimizing Digital Marketing Campaigns, The future landscape

Also involves: The Digital Marketing Landscape, Understanding the Digital Customer, Data and Database Applications, Planning and Integrating Digital Campaigns, Principles of Website Design- Customer Experience and Usability, Planning and Managing Website Development, Search Engine Marketing, Email Marketing, Display Advertising, Online PR and Social Media, Affiliate Marketing, Producing Great Digital Creative,  Mobile Marketing, Regulation, Permission and Codes of Practice, Controlling and Optimizing Digital Marketing Campaigns, The future landscape.